What does it really take to be creative? Zorana Ivcevic Pringle joins Closer To Truth's Robert Lawrence Kuhn to reveal the surprising science behind creativity. From the power of emotions to the importance of taking action, Pringle explains how creativity is not just about having ideas—but choosing to pursue them. Based on her new book The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action, this conversation explores how anyone can boost their creative potential.